Fashionably Undead Marketing Campaign

The secret behind MoPOP's first sold-out event since 2019? Landing page copy that constantly reminds readers that this definitely is not a trap.

EMAIL MARKETING

Museum of Pop Culture • 12th December 2022

How to Lure Humans to Events

This email campaign brought in the bulk of the sold-out event's 600+ ticket sales.

Museum of Pop Culture • 1st August 2022

Which Would YOU Choose?

This revamped monthly newsletter introduced unconventional CTAs from top to bottom.

Autel Robotics • 1st September 2021

Access Restricted: Elite Only

This member newsletter, branded as an "exclusive" experience, boosted web traffic 85%.

FEATURE WRITING

How to make 'em swipe right in the age of online dating

It didn't occur to me that making my editor sift through my online dating profile might trigger years of therapy for us both, until she delivered her first criticism: "Hmm..."

Get Out Chattanooga • 13th February 2021

'American Ninja Warrior' champ moves to Chattanooga

Even before he tackled America's toughest obstacle course, Isaac Caldiero had his eyes on Chattanooga for one reason: "Rock climbing, man."

Chatter Magazine • 12th February 2021

Bringing Home the Bacon: Local pets work their tails off

On paper, Bob Barker is no different from the rest of the city's workforce — if you can overlook the four legs, tail and curly white fur, that is.

Get Out Chattanooga • 12th February 2021

Headgear tech lets researchers read athletes' minds

"Excuse me...? What's on your head?" Stifling a laugh, Kelsey Cline adjusted the device hugging her scalp. This wasn't the first person confused by her headgear.

WEB DESIGN & UX COPY

From My Kitchen To Yours

Emma's passion for cooking came after watching her father recover from two heart attacks, a battle that forever transformed the way she thought about food.